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Brand Strategy  Content Strategy  Digital Marketing
KOL & Influencer Marketing   Social Media Integrated Campaigns
Brand Communication  Consumer Insights Campaign Planning
Digital Analytics Agency Management Stakeholder Management 

My Journey So Far

Over 8+ years, I’ve grown from managing client relationships at an agency to leading digital brand communication on the brand side. My experience spans brand strategy, digital marketing, content, KOL/influencer management, and integrated campaigns—with a passion for creating work that connects brands with people and delivers real impact.

  • 2021 ~ Present

    Digital Brand Manager @ Danone (DKSH Co.,Ltd.)
    Digital Strategy • Brand Communications • Influencer Marketing
    ✦ Led end-to-end digital communication strategies across platforms and consumer touchpoints
    ✦ Developed media, content, and channel strategies to strengthen brand presence and drive business growth
    ✦ Managed MarTech, website analytics, and digital performance for  Myanmar market and supported for Cambodia market
    ✦ Led nano-influencer strategy, achieving 70%+ Share of Voice within mom community groups
    ✦ Managed consumer Careline processes and handled complaints across digital and offline channels
    ✦ Successfully launched Dumilk in Myanmar during the pandemic as part of the digital marketing team
    ✦ Organized Dumex Myanmar’s first-ever live event, creating meaningful consumer engagement
    ✦ Launched Dugro May May Club on Telegram, growing the loyalty community to 10K+ members
    ✦ Managed agency partnerships across digital, events, and online publishers to ensure high-quality execution and smooth day-to-day operations

    ↗ Promoted from Assistant Connection Manager to Digital Brand Manager in January 2024

  • 2020 ~ 2021

    Account Manager @ Passion Point Media Co., Ltd.
    Marketing Consultant – Danone Dumex
    ✦ Partnered with Danone  Marketing Team on brand planning and communication strategies
    ✦ Developed brand plans aligned with business objectives and marketing priorities
    ✦ Managed  advertising & promotional activities from planning through execution

  • 2019 ~ 2020

    Senior Account Executive @ Passion Point Media Co., Ltd.
    Client Management • Campaigns • Events • Brand Activation | TELECOM CLIENT : MYTEL & MYTELPAY
    ✦ Managed key client relationships and translated business needs into marketing initiatives
    ✦ Led integrated campaigns across digital, TVC, BTL, events, and POSM
    ✦ Delivered major brand initiatives including Mytel Anniversary, MytelPay & MyID launches
    ✦ Managed MyID app launch and involved from UI/UX design to promoting app on social media

  • 2016 ~ 2019

    Senior Marketing Officer @ City Mart Holding Co., Ltd.
    • Brand Communications • Content • Events • Retail Marketing
    ✦ Managed marketing and communication activities for City Baby Club & City Care
    ✦ Developed social content, SEO articles, PR materials, and communication strategies
    ✦ Led major fairs, health programs, and new store launches across multiple locations
    ↗ Promoted to Senior Marketing Officer from Marketing Officer in Jan 2018

  • 2016

    Marketing Assistant @ Creation Myanmar Co., Ltd. | Blazon Group
    Trade Marketing • Brand Promotion • Partnership Management
    ✦  Managed joint sales promotions across leading international brands including Adidas, Mango & Clarks
    ✦ Coordinated promotional activities with modern trade, B2B partners, and mall management
    ✦ Facilitated Adidas × Pocari Sweat collaboration for the inaugural Pocari Sweat Run 2016

  • 2015

    Business Management Intern @ Creation Myanmar Co., Ltd. | Blazon Group
    Marketing • Business Planning • Market Research
    ✦  Supported advertising, promotion, business planning, and market research for Adidas
    ✦ Successfully completed the internship with Grade A performance

  • 2014

    Translation Intern @ Khan Academy / Idea Box
    Content Translation • Community • Communication
    ✦ Selected as 1 of 80 students for the internship program
    ✦ Translated and edited 50+ Khan Academy videos into Burmese
    ✦ Presented translation guidelines and supported volunteer recruitment & management



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